Executive Short Courses in Communications, Advocacy & Negotiation

media and humanitarian action


© Laura Bianchi, MSF

NEXT SESSION: 11-15 may, 2020

online course

This executive short course provides participants with a better understanding of traditional and social media and the use of media relations in humanitarian settings.


  • Explain the media landscape (global & local) and the opportunities and challenges it presents to humanitarian organisations
  • Analyse the impact of the digital media revolution
  • Apply a media mapping tool and craft messages for the media
  • Develop critical analysis of the influence and power of the media and the benefits of proactive media relations
  • Reflect on the ethical dimensions of the relationship between journalists and humanitarian actors and of the production of news by the latter


  • Media landscape and its evolution
  • New challenges of global journalism
  • Media mapping
  • Journalists-aid actors interactions
  • The use of digital media
  • Effective oral communication
  • Making humanitarian news
  • Building and passing a message (media training)


  • Professionals in the humanitarian, development or social sector looking to develop their competencies as well as reflect and capitalise on their experiences.
  • Professionals from other sectors who wish to increase their understanding of the humanitarian sector for a potential career change.
  • Graduate students with relevant volunteer or intern experience, looking to undertake a post-graduate course with a view to entering the humanitarian sector.


2 ECTS - Credits recognized by the University of Geneva and the Graduate Institute of International and Development Studies.

course coordinator

Jean-Marc BIQUET, CERAH, University of Geneva